Holiday Illustrations
In the winter of 2016 the Columbus tech community hosted it's second annual holiday party, bringing all of the major technology and design meetups in Columbus together. I help create branding and illustrations to market and promote the event.
Goal
With the event being inclusive and nondenominational the event needed a visual language that would connect with the holiday theme without referencing specific holidays. With this in mind branding for the event focused on the ideas of community, celebration, and technology.
Process
Working with the event coordinators I produced some different visual directions for the event. After pitching the different visual directions I fleshed out the system to produce marketing applicaitons.
SOLUTION
The minimalist style holds a modern and elegant feeling suitable for the target demographic, while the imagery ties to the more festive parts of the season. The illustrations were used for multiple pieces of collateral including digital advertisements and signage.
